In 2009, Tissot moves into its fourth year of partnership with the National Association for Stock Car Auto Racing (NASCAR) to be the Official Timekeeper and Official Watch of NASCAR. The sport is extremely popular in the United States, with popularity growing around the world every year. Fans flock to see NASCAR both at the circuit and on television, with television ratings ranking only behind the National Football League in terms of popularity.

Motorsports have been a vital part of the Tissot DNA for almost 50 years and this is being further expanded with our continuing partnership as the Official Timekeeper of NASCAR. Tissot and NASCAR share a similar passion for precision, performance and new technology and will develop this further in the coming season using Tissot’s unrivalled reputation for innovation to enhance the experience for over 75 million NASCAR fans watching on television and over 6 million spectators attending live at the races.